Social video-creating app Viddy officially launched on Android Wednesday.
Viddy currently has 400 million overall registered users. While the app has been available for iOS for some time, Android owners have been left out when it comes to mobile.
“One of the things we realized was half of our audience wasn’t able to participate,” Brett O’Brien, co-founder and CEO of Viddy told E News. Building that app took some time, however, because Viddy had to take into account all of the different Android devices, form factors, and versions of the operating system out on the market today.
Viddy is available now for Android phones and tablets running Ice Cream Sandwich and above. Overall what that means is that Viddy can be used on 757 Android devices around the world, spanning across 136 countries and 16 different languages.
Not just a rehash of the iOS app, Viddy for Android was built from scratch from the ground up, specifically for Android.
“Android has a lot of functionality built into it, which is really great,” says O’Brien. “The UI of the Android app is amazing.”
“All of the video processing happens in the background on Android,” says O’Brien. “You can be watching other videos or checking your email, and everything takes place in the background. That’s a big advantage.”
The app takes advantage of Android’s built-in HD cameras, including the cameras built into Android point-and-shoot devices like Samsung’s Galaxy Camera, something O'Brien is particularly excited about.
The majority of Android devices hitting the market today in the United States are also 4G, which will make the video experience even better for those users.
“We think there’s a big opportunity around mobile video,” says O’Brien. "Technology is finally where it needs to be for that to happen.”