It’s not unusual for companies to wrap buses and subway cars in advertising. I still remember the time I walked onto a subway car that looked just like the interior of a cruise ship -- save the plastic seats and metal bars.
This subway car -- New York’s shuttle that runs between Grand Central and 42 street -- was a sneak attack. There was no indication on the outside that there was anything different about the car. Step inside, however, and you’re assaulted by a pink nightmare. It’s the exact same pink as the one of the Microsoft Surface tablet’s ultra-thin Touchcovers. Those covers double as keyboards and screen protection for the upstart Windows RT tablet, and they’re featured prominently in the latest Surface commercials, where they snap on with a resounding click.
Microsoft didn't only cover almost every square inch of the car (the floor was saved) with nauseating pink, but the company spent the time, money and effort to add video screens that could play Surface ads on a continuous loop.
Surface is a good tablet -- probably the best one for anyone who loves Windows -- but this pink car sends the wrong message. Actually, it doesn't send any message, at all. It simply propels you brain into pink overdrive. And, unless you love pink, that’s not necessarily a good thing.