Pinterest may be known for home décor tips, craft ideas and destination dreaming, but a Pennsylvania newspaper is using the popular photo-sharing site to post mug shots of people wanted by police officials. And as a result, the community has experienced a 57% increase in arrests.
The Mercury which is based in Pottstown, Pa., and covers neighboring towns has posted more 74 pictures of people wanted by the police on charges ranging from theft and fraud to assault. According to an NPR report, police received tips from the public almost immediately.
"We've actually seen a 57% increase in our warrant services, and we actually got more people based on our tips and our calls," Drumheller told the talk radio platform. "For us it's like, 'Yes,' because it's very enjoyable in police work when the public helps you."
Some people even spotted their own pictures on Pinterest and called the police department to turn themselves in -- and, ultimately, get removed from the site.
The concept came from a crime reporter at The Mercury, who wanted to leverage Pinterest's platform to spread awareness about crime in the area.
In addition to its Wanted page, the publication is quite active on Pinterest with 35 other boards, featuring pictures from local proms and graduations to landmarks in the region.