Friday, December 7, 2012

Less than one-third of companies have employees dedicated solely to social-media tasks, according to a recent survey.

Conducted by Ragan Communications and NASDAQ OMX Corporate Solutions, it found that "organizations are cautious about dedicating resources to social media, and adding social media to the list of tasks traditionally assigned to communicators," a release said.

The survey, which polled more than 2,700 social-media professionals, revealed that 27% of companies have someone focusing exclusively on social. On the other hand, 65% of companies add social media on top of other duties.