Facebook is rolling out its new Gifts service to everyone in the US, the company announced Tuesday just in time for the holidays.
The social network first announced plans to re-launch a gift giving service in September and has since added partners ranging from Pandora to Brookstone. Until now, however, Facebook Gifts has been in beta and invite-only.
Starting today, any user in the U.S. will be able to send friends real gifts through Facebook that get delivered to their door. There are gifts in a range of categories, including food, baby products and kitchen goods. Facebook also announced that it has added a wine category for users who are of drinking age.
In addition, Facebook users now have the option to use the service to donate to the Robin Hood Foundation's relief efforts for Hurricane Sandy, as well as making donations to other non-profits like Blue Star Families and Donor's Choose.
Aside from giving users another way to show appreciation for one another on the social network, the new service is also a gift to Facebook's investors, as it has potential to serve as a significant additional source of revenue for the company.