Tuesday, December 4, 2012

The Nielsen company's latest report shows that social networking has become ubiquitous while watching TV and while using the bathroom.

The report says that one-third of Twitter users in June tweeted about TV shows -- a 27% increase from five months earlier.

"Twitter has become the second screen experience for television," Deirdre Bannon, vice president of social media at Nielsen, said.

The U.S. lags behind other parts of the world for social media use while watching TV. In the Middle East and Africa, 63% of people user social media during TV time, and 52% in Latin America.

Twitter has also gone beyond entertainment time in our lives and now extends into the bathroom.

One-third of 18 to 24 year olds responded that they use social networking sites while in the bathroom.