Thursday, November 29, 2012


Social media now accounts for 18% of time spent online, according to a new infographic.

Since 2006, the amount of time that the average person spent on social-networking sites has more than doubled, from 2.7 hours to 6.9 hours per month. More people are using social media, as well.

While only 24% of Americans had a single social-media profile in 2008, 56% of Americans do now.
Between the different social media sites, Facebook is, unsurprisingly, king. The average Facebook user spends almost seven hours each month on the site that’s well ahead of Tumblr and Pinterest, which tie for second place for most time spent. The average visitor to Twitter, LinkedIn and Google+ spends less than half an hour on the site per month.

The below infographic, from Morrison Foerster’s Socially Aware blog, looks at online behavior of Americans, including second-screen habits, demographic patterns and annual changes.

How do you compare to the average American? Tell us in the comments: Are you above average in terms of time spent social networking? (We definitely are!)