Tuesday, November 27, 2012

If you’ve ever wanted to give an iTunes song or movie to a friend on Facebook, you now can do it with Facebook Gifts. Starting today, Facebook users in the U.S. can send their friends iTunes digital gifts instantly through the service.

The digital gift amounts are set at $10, $15, $25 or $50. You can recommend specific songs and videos to your giftee, but they’re under no obligation to buy it with the credit, which can be used to purchase anything on iTunes. Giving an iTunes gift to someone on Facebook will appear like this on their Timeline:

Facebook recently re-launched Gifts this fall after shuttering its original Gifts service in 2010. However, early statistics from IBM Benchmark indicate that just 0.2% of Cyber Monday online sales originate on social media. Perhaps today’s introduction of iTunes digital gifts to Facebook will change that.