Tuesday, November 27, 2012

Who says Cyber Monday is dead? Amazon has slashed the price of its 7-inch Kindle Fire to $129 for one day only.

The Kindle Fire (not to be confused with the more powerful Kindle Fire HD) usually sells for $159, with special offers. Users can save $30 or nearly 20% by entering in the code “FIREDEAL” at checkout.

Amazon refreshed the Kindle Fire giving it twice the memory and a faster processor earlier this fall. The device isn’t as powerful as the $199 Kindle Fire HD and only has 8GB of storage, but at $129, it’s one heck of a value.

The 7-inch tablet space is heating up thanks to strong competition from the Kindle Fire HD, Nook HD, Google’s Nexus 7 and of course, the iPad mini (whose screen actually measures closer to 8 inches). While most of those devices start at $199 (the iPad mini being the lone exception), there are still plenty of buyers who want something more affordable.

Amazon is really pushing its Kindle Fire line this holiday season with prominent graphics across the homepage. It makes sense too, by selling the devices at cost (or even a loss), Amazon can capitalize and get buyers into its broader ecosystem, which includes digital books, movies and TV shows, apps and shopping.

If you’re looking for a low-cost gift and don’t want to spend the extra money to buy a Kindle Fire HD or Nexus 7, be sure to get in on this deal before the day ends.