According to an AdWeek report, serious talks are already underway for the initiative. A source close to the matter said content would be similar to popular MTV reality shows such as The Hills and Real World.
Twitter did not respond to a request for comment.
The move would be a part of a greater effort to enter the broadcasting world. It’s been recently reported that the company is partnering with NBC during the 2012 Olympics to serve as a hub dedicated to covering the event. Meanwhile, Twitter similarly worked with ESPN in May to create custom ad programs around major sporting events.
Twitter will likely have dedicated pages for each reality show, along with an embedded video player. The site has also been discussing advertising opportunities with potential partners that could bring in deals in the $4 million range, AdWeek said.