Thursday, July 12, 2012

NBC launched a pair of mobile apps Thursday designed to deliver fans an unprecedented level of access to 2012 Olympics content.

Both apps, which are called NBC Olympics Live Extra and NBC Olympics, are available for iPhone, iPad, iPod touch and some Android devices.

The Live Extra app will provide streaming coverage of every competition in every sport  more than 3,500 hours of live video and 302 medal competitions, all told. The NBC Olympics app, meanwhile, will complement that with stats and results, athlete profiles, highlight packages, written content and social interaction components.

Both apps were completely built and powered by Adobe. Jeremy Helfand, Adobe’s vice president of monetization, said the apps were designed to appeal to sports fans with an increasingly high level of coverage demands.

Not anyone can access all of the thousands of hours of streaming coverage, however they only work in the United States and you must be a subscriber of a verified cable, satellite or telco service, and pay for a video tier including both CNBC and MSNBC. But, if you meet those requirements, simply download the Live Extra app, select the Touch Here & Get Ready option, then enter your cable login credentials. Repeat that for each device you plan to watch on.

The companion app includes trivia, polls, bios and other content synced to the events being broadcast on NBC, and connects to Facebook and Twitter for conversation among friends.