Wednesday, July 18, 2012

Sports Illustrated readers are used to seeing beautiful, iconic images in the storied legacy magazine they’re just not used to seeing those shots come in Instagram form.

That all changes this week with the publication’s July 23, 2012, issue, which hits newsstands Wednesday.

Sports Illustrated commissioned a series of shots from contributing photographer Brad Mangin, which will appear in a six-page feature in the magazine’s Leading Off section (those are the first and second pages, above). Leading Off traditionally features notable photos from around the sports world, but this is the first time in Sports Illustrated history the magazine has printed images that were processed using Instagram.

Mangin spent the past few months shooting with his iPhone 4S at spring training and major league ballparks in the West, then posting the resulting photos to his own Instagram feed (@bmangin) as well as Sports Illustrated‘s (@SportsIllustrated). Terry McDonell, editor of the Time Inc. Sports Group, says that putting some of those images in the physical magazine was a decision born out of social networking’s impact on media and journalism.