Wednesday, July 11, 2012


Google has rolled out a pilot program in which advertisers can display relevant search items before a consumer has finished typing a query.

Called “Search as You Type,” the initiative is aimed at AdWords advertisers. Google has so far partnered with two brands  Hasbro and Lowe’s for the program. In the example below, someone starting to search “transformers” on Hasbro’s site will see various Transformer products.