Monday, July 2, 2012

Apple retired on Sunday its paid cloud service MobileMe, following a several year process led by former CEO Steve Jobs to pack up the product for good.

The company announced last year that it would be closing MobileMe and urged users to move their accounts to iCloud, Apple’s first big push to unify its product lines with online storage.

For MobileMe users who haven’t yet moved their files and photos to iCloud, data can still be retrieved Apple notes on its homepage that it has extended the deadline to move content. However, Mac users without memory to support OS X Lion needed to run iCloud will be unable to make the switch.

The move to shut down MobileMe was years in the making. According to a Fortune report, Jobs once claimed that the rocky launch had the potential to “tarnish” the brand during the 2008 launch of the 3G iPhone.

In October 2011, the company rolled out iCloud, which is free to users with an iOS 5 device, as a part of a major initiative to reboot and rebrand the service.