Sunday, July 22, 2012

Recently I’ve been investigating different Facebook Advertising Management solutions, and I can tell you it’s overwhelming.  The further I ventured into Google the more confusing it became, there were so many different “top Facebook ad apps” lists that I didn’t know who to trust.

So to clear this minefield for you here are 3 apps that I have personally tested and believe would be helpful for business owners looking to manage their Facebook Ads:

1.    IgnitionOne
The IgnitionOne Facebook advertising management interface is where you can build, manage, track and report on Facebook advertising alongside other advertising channels like paid search and display. You can place bids, update ad creative, set targeting parameters and see how Facebook compares to performance in other channels. IgnitionOne is a part of Facebook's Preferred Marketing Developer (PMD) program for Ads.

2.    Qwaya
Qwaya is a next generation Facebook ads tool. It is designed to be powerful, easy to use and affordable. Qwaya’s interface is clean and uncluttered, allowing you to focus on achieving your business goals. It is priced affordably when compared to other Facebook Ad Management solutions.

3.    Marin
Marin provides a complete workflow, analysis, and optimization solution for Facebook Ads in the same platform that enables management of search and display ads. Marin enables marketers to efficiently target audiences, analyze performance, and optimize on Facebook, saving time and improving financial performance.

Each of these 3 solutions provide different feature sets and are priced at varying levels allowing you to select the level that suits you best.  If you’re running a Facebook Campaign with high spend then I’d look at something like IgnitionOne but if your new, then Qwaya is for you.