Monday, June 11, 2012


Facebook has a strong hold on traffic to various social networks across the globe, according to a new infographic map.

Italian-based social media strategist Vincenzo Cosenza has looked at the most popular social networks used worldwide, according to traffic monitoring sites such as Alexa and Google Trends, and put together a map to highlight the leading platforms. He posted his findings on his blog, Vincos.it

Facebook which boasts more than 845 million active users is the top-used social networking site in 126 out of 137 countries analyzed, including the U.S., Australia, Japan, the U.K., Canada, Brazil and India.



Although Facebook has its roots in the U.S. (with 222 million users), Europe is the continent with the most users on the site (232 million).

Meanwhile, Facebook is not the top player in Russia (Odnoklassniki), China (QZone), Vietnam (Zing) and Latvia (Draugiem).


“If we take a look over Facebook’s shoulders we can see the battle for the second position between Twitter and LinkedIn or, especially in Europe, between Badoo and Twitter,” Cosenza noted on his blog.

It’s interesting to note that Google+ data is not displayed by Google Trends for sites.