Thursday, March 8, 2012

The new iPad will be available in 10 countries on March 16 beginning at $499, Phil Schiller, Apple’s SVP of worldwide marketing, announced at a press event in San Francisco Wednesday.

Apple will begin taking pre-orders on its website later Wednesday. Devices will arrive in Apple stores in the U.S., UK, Japan, Canada, Switzerland, Germany, France, Hong Kong, Singapore and Australia on the 16th.
Pricing for the device is identical to the iPad 2. Wi-Fi-only tablets cost $499, $599, and $699 for the 16 GB, 32 GB and 64 GB versions, respectively. iPads with 4G LTE connectivity are priced at $629, $729, and $829 for the 16 GB, 32 GB and 64 GB editions, not including carrier costs.

The new iPad’s key feature is its 9.7-inch, 2048 x 1536-pixel “retina” display powered by an A5X quad-core graphics chip. The display has a higher resolution than your standard, 1080p HDTV, and 44% greater saturation than the iPad 2.

“[It has] text sharper than a newspaper. Photos will look incredible. Fonts look amazing,” Schiller boasted. “[It has] the best mobile display that has ever shipped.”

 The tablet also comes with a significant camera improvements. An upgraded iSight camera has a resolution of 5 megapixels with backside illumination. A new “hybrid IR filter” allows for more advanced optics, Schiller said, along with autofocus, white balance and face detection capabilities. iPad 3 owners will also now be able to record HD (1080p) video with a built-in stabilizer and temporal noise reduction.
Other key highlights:
  • It’s called “The New iPad.” Not the iPad 3.
  • Can achieve download speeds of up to 72Mbps using AT&T’s or Verizon’s 4G LTE network and 21Mbps with HSPA+.
  • Can function as a personal hotspot if the carrier supports that feature.
  • Is 9.4mm wide and weighs 1.44 lbs (slightly heavier than iPad 2).
  • The battery lasts nine hours running on 4G LTE and 10 hours running on Wi-Fi.
  • Comes in black and white.
  • Supports voice dictation for English, French, German and Japanese.
In an unusual move, the company also announced that it will continue production of the iPad 2. Pricing for the device starts at $399 with Wi-Fi-only connectivity.

The New iPad Details Hit

The new 9.7-inch iPad has 2048 x 1536-pixel retina display, 5-megapixel camera (with the same optics sensor from the iPhone 4S) and 1080p video recording. It is available March 16 in black and white, powered by A5X chip (with quad-core graphics) and supports 4G LTE networks. It's 9.4 millimeters thick and 1.4 pounds.

Wi-Fi only iPads cost $499 for 16 GB, $599 32 GB and $699 for 64 GB, while 4G versions cost $629 for 16 GB, $729 32 GB and $829 for 64 GB. Pre-orders start today, and the devices will be in stores March 16 in these 10 countries: U.S., UK, Japan, Canada, Switzerland, Germany, France, Hong Kong, Singapore and Australia. Touts New iPad Features

"Pick up the new iPad and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined."

Retina Display

"Four times more pixels than iPad 2. Razor-sharp text. Richer colors. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed."


Apple is working on two LTE versions of the iPad with AT&T and Verizon in the U.S., as well as Rogers, Telus and Bell in Canada. Both LTE U.S. models will be 3G ready, too.


"The new iPad features Apple’s 5-megapixel iSight camera. Designed with advanced optics, it lets you shoot gorgeous photos and 1080p HD video."

Built-In iPad Apps

The new iPad features all of these built-in apps.


Apple has put iPhoto on the iPad.

iPhoto Features

iPhoto on the iPad features smart browsing, multi-touch editing, professional quality effects, brushes, photo beaming and photo journals.

Brushes in iPhoto

"With brushes, touch-ups are exactly that you use your finger to paint adjustments onto an image. Swipe over an area to make it lighter or darker. Zoom in to brush away blemishes with the powerful Repair tool. Select the Sharpen brush to bring out the fine details. Or use the Soften brush to smooth hard lines and edges. (It works wonders on wrinkles, too.)"

Multi-Touch Editing in iPhoto

"iPhoto completely changes the way you edit photos. You don’t need to be a professional or watch hours of web tutorials to know how it works. Simply touch the part of an image you want to change, then drag up, down, left, or right to turn any piece into a masterpiece."

Effects in iPhoto

"Choose from dozens of beautifully designed photo effects to give your pictures that little extra something. Something dramatic, something soft and dreamy, something from another era, or something just plain quirky. Use the swatch book to change the look and feel of each photo. Then pinch, zoom, or slide to adjust an effect. And just like that, you’ve applied hours of professional edits in the blink of an eye."