Tuesday, February 7, 2012

Warms Gift Toy Options

 Warms in Packaging 

Warms Box 

Warms Out of Box 

Warms for Valentines 

Playing Your Warms Message Back on Your iPhone 

Millions of people will send their beloveds flowers this Valentine’s Day, but what if they could send a baby in a box no, not a real baby. Imagine a tiny stuffed baby toy holding a bright red heart. That’s only part of what you get when you send a Warms gift. Inside is the toy and on the underside of the lid, a QR Code. Point your phone at it and you’ll arrive at a personalized video message from your loved one.

I got one of these boxes, but it didn’t come from my wife. Warms, a Montreal-based Kickstarter project, sent it to me to promote the new gift idea and highlight the startup’s Valentine’s Day special.

The Warms gift box concept is really quite simple. You visit the site and choose a Warms baby. There are 12 themed toys, ranging from graduation to a Get Well baby. Each comes with its own  in the company’s own words  “endearing  or even unnerving  message” that plays as soon as you open the box. Senders enter the recipient’s address and then record their own personalized video message. Recipients access the message either right on their phone, by scanning the QR code on the box lid, or by visiting the GiveWarms site and entering the ID code.

The boxes usually cost $29.95 to send, but Warms is running a Valentine’s Day special. For $69.95 premium, you can send a baby with a heart and it will arrive on Feb. 14.

The boxes, which arrive in a cardboard wrapper that promises it “may contain smiles,” are well crafted and offer just enough instruction — even how to untie the securing string  to ensure no recipient gets frustrated or confused. The stuffed toy is designed to spring out of the box as you open it and as the sound plays. It’s a nifty effect, but the clincher is the video message. Warm Ventures co-founder Steve Hardy says Warms’s goal is to “Send smiles and to bridge curious, tangible physical gift object with a compelling curious digital video and e-gift experience online and on mobile. Really kind of stretch out that unboxing experience.”